The brief

The store had the products but not the infrastructure to sell them. The homepage did not communicate brand values. The product detail page showed a photo and a price with no context for what made each shirt worth buying: no delivery estimate, no fabric-specific size guidance, no self-serve return or exchange path. The announcement bar, side cart, USP section, and footer were all on default theme behaviour. The four-week engagement covered the homepage end to end, a PDP rebuild with custom size chart, delivery ETA pincode checker, and product feature icons, a WhatsApp integration, email flows, a returns and exchange page, a track order experience, and visual rebuilds of the Our Story and Our Promise pages.

The store launched in August 2025. One-time project, four weeks. One thing we'd do differently: build the return and exchange flow on an app integration rather than a custom page. A native Shopify page is one bad theme edit away from a 404.