The brief
The online store needed to do what the physical boutiques had spent three generations doing: signal that this was the right place to buy PRADA, not just a place that sells it. Collection pages were loading unreliably. Reviews were sparse. The 18-boutique network had no dedicated page anywhere on the site. And 1,655 products were sitting in a grid with no brand attribution on any card.
Vision was chosen for its built-in quick-view and collection filter scaffolding, which allowed custom Liquid work to focus on brand attribution, specification display, and review integration rather than rebuilding core catalog infrastructure from scratch. We led the Shopify strategy and Liquid customization, with a junior developer handling catalog operations across the full SKU range.
The redesigned store launched with deep Vision theme customization, JudgeMe reviews with verified purchase badges and customer photo uploads integrated across all product pages, and a custom boutiques page built on PageFly with illustrated city maps and per-location directions. The site now generates 40 to 45 lakh rupees in monthly sales across five cities.
One thing we would do differently: instrument per-brand conversion tracking from day one rather than retrofitting it after launch. Knowing which labels drive the most add-to-carts would have shaped the above-fold hierarchy from the start.
