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Desi Art Mag. 2 issues a year. 17 countries. Subscription commerce for a print magazine built on Shopify.

Desi Art Mag is a print magazine dedicated to South Asian contemporary art. Published twice a year, each issue profiles artists, collectors, and cultural figures shaping the scene. No jargon. No gatekeeping. Issue #2, 'Gatekeepers and Open Doors,' ships to readers across 17 countries.

Client
Desi Art Mag
Category
Digital Publishing / Shopify
Year
2024
Countries shipped to
17
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Desi Art Mag case study

The brief

Shivansh Wadhwa needed a store that could sell the magazine as both a one-time purchase and a recurring subscription. Shopify's native checkout handles one-time orders only, so a subscription app was integrated to auto-charge every 6 months at Rs. 250 less than the single-issue price. The store runs on Shopify's Horizon theme, with all brand colors and typography applied through :root CSS variables without touching any Liquid files. Two separate storefronts handle the global split: desiartmag.com for India (INR) and global.desiartmag.com for international readers.

The store launched in December 2024 with one active SKU and a subscription model that charges and ships automatically with each new issue. One thing we'd do differently: build both storefronts as a single international store using Shopify Markets. A shared catalog and email list would have simplified post-purchase flows considerably.

Desi Art Mag — Store overview
Store overview
Desi Art Mag — Editorial voice
Editorial voice
Desi Art Mag — Product page
Product page
Desi Art Mag — Subscription model
Subscription model
Desi Art Mag — About page
About page
Desi Art Mag — Color system
Color system
Desi Art Mag — Architecture
Architecture

“Working with Anirudh was just a breeze. The highlight was how communicative he was and how smoothly we carried out the project. Would definitely recommend.”

Shivansh Wadhwa, Founder, Desi Art Mag
Shopify Custom BuildSubscription CommerceCSS Design SystemHorizon ThemeKlaviyoDual StorefrontPrint Magazine
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