Bombay Fromagerie. Seven collections, three business lines, two certified cheesemongers. One Shopify store that earns the premium before the add-to-cart.

Bombay Fromagerie is Mumbai's only specialty cheese and wine destination. The store carries seven product collections across cheese, charcuterie, crackers, wine, and accompaniments, all sourced with a focus on artisanal production. The team includes two cheesemongers certified by the International Cheese Guild, which is the credential that separates them from a generic deli counter.

Client

Bombay Fromagerie

The brief

The v1 store was functional but generic. There was no visual language for the cheese-first positioning, no page for the in-person experiences business, and no structured way to present the three service lines (retail, experiences, consulting) that the brand runs in parallel. The store looked like a template. The brand doesn't.

We rebuilt on a new theme with custom Liquid sections across all four service lines. The homepage runs a full editorial treatment: hero, product carousel, brand story, featured collections, and a mission section before the footer. The Our Offerings page was built from scratch to present retail, experiences, and consulting in one structured layout. A dedicated Experiences page handles event bookings and the in-person side of the brand.

The store launched in 2024 and was refined through 2025. One thing we'd do differently: build the cheese education content as its own page from the start. The pairing guides and origin stories are strong, and they're currently buried in product descriptions where most visitors never find them.