The brief

The brief was not to build a store. It was to build a platform. 23 independent fashion brands across 73 collections from a single Shopify instance, each vendor with their own inventory, their own payout structure, and their own product attribution on every page. Shopify does not do multi-vendor payout tracking out of the box. And the entire thing had to be built mobile-first, designed from the start to become a native app. The Shella theme was the starting point. Nothing from it remained.

The platform was rebuilt from scratch. Custom bottom navigation, a pin code delivery eligibility check at store entry, editorial trending sections, a Liquid-driven trust system on every product page, and Shopify Flow automation connecting order data to vendor payout tracking in Google Sheets. Every design decision anticipated the app conversion: navigation patterns, touch targets, scroll performance, information hierarchy at 390px.

It became one. Android and iOS both launched on the same custom mobile-first foundation. Bibal is an active retainer. The platform is live.