---
title: "Islands of Loom. Natural fibre menswear from Hyderabad. 32 shirts across 6 fabric collections. The store got the brand back."
url: https://www.aimybusiness.in/case-studies/islands-of-loom
updated: 2026-06-27
---

# Islands of Loom. Natural fibre menswear from Hyderabad. 32 shirts across 6 fabric collections. The store got the brand back.

Islands of Loom is a Hyderabad-based menswear brand building a focused range of shirts from India's best natural fibres: cotton, linen, hemp, and gauze. Six collections, 32 products, priced between ₹2,999 and ₹3,799. The positioning is clear: fewer, better shirts, made right.

- Client: Islands of Loom
- Category: Menswear / Shopify
- Year: 2025
- Live site: https://www.islandsofloom.com

## The brief

The store had the products but not the infrastructure to sell them. The homepage did not communicate brand values. The product detail page showed a photo and a price with no context for what made each shirt worth buying: no delivery estimate, no fabric-specific size guidance, no self-serve return or exchange path. The announcement bar, side cart, USP section, and footer were all on default theme behaviour. The four-week engagement covered the homepage end to end, a PDP rebuild with custom size chart, delivery ETA pincode checker, and product feature icons, a WhatsApp integration, email flows, a returns and exchange page, a track order experience, and visual rebuilds of the Our Story and Our Promise pages.

The store launched in August 2025. One-time project, four weeks. One thing we'd do differently: build the return and exchange flow on an app integration rather than a custom page. A native Shopify page is one bad theme edit away from a 404.

Stack: Shopify Theme Customisation, PDP Build, Side Cart, WhatsApp Integration, Email Flows, Returns & Exchange

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