---
title: "Desi Art Mag. 2 issues a year. 17 countries. Subscription commerce for a print magazine built on Shopify."
url: https://www.aimybusiness.in/case-studies/desi-art-mag
updated: 2026-06-27
---

# Desi Art Mag. 2 issues a year. 17 countries. Subscription commerce for a print magazine built on Shopify.

Desi Art Mag is a print magazine dedicated to South Asian contemporary art. Published twice a year, each issue profiles artists, collectors, and cultural figures shaping the scene. No jargon. No gatekeeping. Issue #2, 'Gatekeepers and Open Doors,' ships to readers across 17 countries.

- Client: Desi Art Mag
- Category: Digital Publishing / Shopify
- Year: 2024
- Countries shipped to: 17
- Live site: https://desiartmag.com/

## The brief

Shivansh Wadhwa needed a store that could sell the magazine as both a one-time purchase and a recurring subscription. Shopify's native checkout handles one-time orders only, so a subscription app was integrated to auto-charge every 6 months at Rs. 250 less than the single-issue price. The store runs on Shopify's Horizon theme, with all brand colors and typography applied through :root CSS variables without touching any Liquid files. Two separate storefronts handle the global split: desiartmag.com for India (INR) and global.desiartmag.com for international readers.

The store launched in December 2024 with one active SKU and a subscription model that charges and ships automatically with each new issue. One thing we'd do differently: build both storefronts as a single international store using Shopify Markets. A shared catalog and email list would have simplified post-purchase flows considerably.

> “Working with Anirudh was just a breeze. The highlight was how communicative he was and how smoothly we carried out the project. Would definitely recommend.”
>
> Shivansh Wadhwa, Founder, Desi Art Mag

Stack: Shopify Custom Build, Subscription Commerce, CSS Design System, Horizon Theme, Klaviyo, Dual Storefront, Print Magazine

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