---
title: "Bibal. 23 fashion brands. 60-minute delivery. One Shopify platform built from scratch to run both."
url: https://www.aimybusiness.in/case-studies/bibal
updated: 2026-06-27
---

# Bibal. 23 fashion brands. 60-minute delivery. One Shopify platform built from scratch to run both.

Bibal delivers trendy clothing in under 60 minutes in Bangalore. Not same-day. Under an hour. That window is the product, and it put specific demands on every layer of the platform.

- Client: Bibal
- Category: Multi-Vendor / Quick Commerce
- Year: Since 2024
- Multi-vendor brands: 23
- Live site: https://bibal.in

## The brief

The brief was not to build a store. It was to build a platform. 23 independent fashion brands across 73 collections from a single Shopify instance, each vendor with their own inventory, their own payout structure, and their own product attribution on every page. Shopify does not do multi-vendor payout tracking out of the box. And the entire thing had to be built mobile-first, designed from the start to become a native app. The Shella theme was the starting point. Nothing from it remained.

The platform was rebuilt from scratch. Custom bottom navigation, a pin code delivery eligibility check at store entry, editorial trending sections, a Liquid-driven trust system on every product page, and Shopify Flow automation connecting order data to vendor payout tracking in Google Sheets. Every design decision anticipated the app conversion: navigation patterns, touch targets, scroll performance, information hierarchy at 390px.

It became one. Android and iOS both launched on the same custom mobile-first foundation. Bibal is an active retainer. The platform is live.

> “Just one word: extraordinary. The amount of effort and care he puts in, not just to give you what you ask for, but to give you more than whatever you knew you needed.”
>
> Puneeth Shetty, Bibal

Stack: Shopify Custom Build, Multi-Vendor Logic, Shopify Flow, Automation, Operations Tooling, Liquid, Mobile-First Architecture

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