--- title: "Case studies" url: https://www.aimybusiness.in/case-studies updated: 2026-07-30 --- # Case studies Real projects we were hired to solve, and what shipped: premium commerce, custom builds, and automation. ## [Dayal Opticals](https://www.aimybusiness.in/case-studies/dayal-opticals) Build · Luxury Retail / Shopify Dayal Opticals is one of India's most established optical retail chains. Founded three generations ago, the brand operates 18 boutiques across Delhi, Mumbai, Gurugram, Chandigarh, and Mohali, carrying eyewear from PRADA, VERSACE, BURBERRY, MYKITA, miu miu, MONTBLANC, MARC JACOBS, MONCLER, and two dozen more premium labels. Frames start at ₹11,990 for Ray-Ban and reach ₹85,900 for AKONI. The stores had a loyal, high-income clientele. The website did not reflect the brand they were walking into. ## [Fraghill](https://www.aimybusiness.in/case-studies/fraghill) Build · Fragrance / Shopify Fraghill is an Indian fragrance house making eau de parfum at CFF in northern Italy, the quiet contract house behind a lot of perfumes you already know. The catalogue was strong and the store was working against it: the cheapest way in was ₹1,395, the 30 ml and 50 ml sizes existed but were invisible on all 35 product pages, and the quiz on the homepage collected email addresses and threw them away. We rebuilt the storefront on a parallel theme and swapped it in without taking the shop down. ## [Nara Livin](https://www.aimybusiness.in/case-studies/nara-livin) Build · Home & Living / Shopify Nara Livin makes home goods at the editorial end of the market. Their lamps have architectural silhouettes. Their tables have been featured in Elle Decor and Design Pataki. The brief arrived as a complete Figma design system with one instruction: match it exactly. ## [Kala Curry](https://www.aimybusiness.in/case-studies/kala-curry) Build · Multi-Vendor Art Marketplace / Shopify Kala Curry is a multi-vendor marketplace for handcrafted Indian art, built on Shopify's Reformation theme. At launch: 817 products across 55 collections, 56 verified artisans, 15+ craft forms, and 1,500+ orders fulfilled. The differentiator is attribution: every product traces back to a named maker, not a generic vendor tag. ## [Islands of Loom](https://www.aimybusiness.in/case-studies/islands-of-loom) Build · Menswear / Shopify Islands of Loom is a Hyderabad-based menswear brand building a focused range of shirts from India's best natural fibres: cotton, linen, hemp, and gauze. Six collections, 32 products, priced between ₹2,999 and ₹3,799. The positioning is clear: fewer, better shirts, made right. ## [Bibal](https://www.aimybusiness.in/case-studies/bibal) Build · Multi-Vendor / Quick Commerce Bibal delivers trendy clothing in under 60 minutes in Bangalore. Not same-day. Under an hour. That window is the product, and it put specific demands on every layer of the platform. ## [Desi Art Mag](https://www.aimybusiness.in/case-studies/desi-art-mag) Build · Digital Publishing / Shopify Desi Art Mag is a print magazine dedicated to South Asian contemporary art. Published twice a year, each issue profiles artists, collectors, and cultural figures shaping the scene. No jargon. No gatekeeping. Issue #2, 'Gatekeepers and Open Doors,' ships to readers across 17 countries. ## [Bombay Fromagerie](https://www.aimybusiness.in/case-studies/bombay-fromagerie) Build · Artisanal Retail / Shopify Bombay Fromagerie is Mumbai's only specialty cheese and wine destination. The store carries seven product collections across cheese, charcuterie, crackers, wine, and accompaniments, all sourced with a focus on artisanal production. The team includes two cheesemongers certified by the International Cheese Guild, which is the credential that separates them from a generic deli counter. ## [Sago Hospitality](https://www.aimybusiness.in/case-studies/sago-hospitality) Build · Hospitality / Framer Sago Hospitality Group runs two F&B venues out of SCO 17, Sector 26, Chandigarh. SAGO is Indian fine dining on the ground floor, rated 4.7/5 on Zomato from 677 ratings. SEVILLE is the bar and lounge one floor up, 9,000 square feet, rated 4.5/5 from 1,238 ratings. Co-founder is Badshah, the Chandigarh-born rapper, who described the launch as his first investment in the city that made him. --- Site index for AI assistants: https://www.aimybusiness.in/llms.txt. Every page as one file: https://www.aimybusiness.in/llms-full.txt.